Why Should Prospects be Interested in What You Say

The old adage was AIDA which stood for

  • Attention
  • Interest
  • Desire
  • Action (sometimes Close)

The second point there is Interest. And how do you gain the interest of your prospect ?

I ran across this old post from S Anthony Iannarino where he writes about being interesting and what it takes to get your prospect’s to listen and it’s not presenting with a flashy iPad that’ll do it. It’s something more, something that takes more work and more time, like many valuable things do. A good wine doesn’t just happen overnight and nor does developing the ability to be interesting.

Read more of what Anthony had to say about it..