The Telephone In The Age Of Asynchronous Prospecting

As the sales world gets increasingly more competitive, sales people are turning to new methods of finding and making sales. One way that has won the test of time is the telephone. Despite the success of phones in sales, newer generations of sales people are not using the phone to its potential, as they do not understand its power. Phone calls create interest in a way email and text simply does not, and encourages the potential client to become curious about you.

Key Takeaways:

  • Digital immigrants tend to use their phones for synchronous communications like calls, whereas digital natives often use their phones for asynchronous communications like texts or WhatApp.
  • Voicemail can be a powerful marketing tool, but leaving an effective voicemail is different than speaking to a live person on the other end of the line.
  • You can use asynchronous tools to educate prospective buyers in a way that eventually leads to direct communication.

“At times our progress is limited by our ability to respond to change in a practical way.”

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