A long time ago I read a sales trainer state that the ABCs of selling were Always Be Closing.
I get the sentiment but I’m not sure that I agree.
I prefer to think the ABCs of selling are Always Be Caring.
I was always in sales for one reason, to help people.
After all, sales comes from the Norwegian word “Selje” which literally means “to serve”.
I figured if I did a good job looking after people the sales and my income would look after themselves.
It worked for me.
I also recall a quote from the late, great Zig Ziglar who said,
“they wont care how much you know until they know how much you care”
David Brock is a sales writer who I relate to and in the article I link to below he writes about how caring can differentiate you from your competition and highlight the value you can offer.