Sales, Do You Have What it takes

As a sales coach I’d like to believe that anyone can be taught to sell and sell well.

Yes, people can be taught to sell but maybe it takes more to be a top performer ?

“Not all salespeople are successful. Given the same sales tools, level of education, and propensity to work, why do some salespeople succeed where others fail? Is one better suited to sell the product because of his or her background? Is one more charming or just luckier? The evidence suggests that the personalities of these Heavy Hitters (truly great salespeople) play a critical role in determining their success.”

There is some evidence to suggest, as the quote above does, that certain personality traits are necessary to be a high performing sales person. My question is whether these traits are innate or whether some of then can be acquired by sales coaching ?

And it may not even be easy to track down these traits by yourself either, “If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally.”

So what are the main key personality attributes of top salespeople