One of the things I promote in sales coaching is the benefit of really talking in the language of your prospect.
Buyers get sales people pitching to them all day.
Occassionally, they get a seller who actually takes the time to ask questions and find out what they want.
Then on very rare occassions buyers meet a salesperson who really understands them, who seems to have the ability to see inside their mind and feel what they feel.
When a buyer is in a meeting with someone ike that they are much more responsive becasue they do not have to translate what the seller is saying, it’s in their language.
Want to know how to have responsive customers.