I often hear during sales coaching sessions with my clients that it’s getting harder and harder to make sales appointments.
Logically, business are leaner and people have more things to do.
Here are some interesting statistics from 2019:
- More than 40% of salespeople say Prospecting is the most challenging part of the sales process, …. If you find prospecting to be the most difficult part of your job, you’re not alone.
- It takes an average of 18 calls to actually connect with a buyer.
The following post says this well, here’s an excerpt,
“It’s never been harder for a sales pro to get an appointment with a prospect. The pace of business has increased to such a fever pitch that few people have time to meet with anybody, much less a sales pro.”
So, it has become increasingly important that your first meeting with a prospect be successful.
The last thing you want to do is blow it.
The following article advises of 9 ways you could blow it and how to avoid them.