Sales Coaching – Answering Objections

Dealing with objections is a part of sales coaching that comes up a lot.

As long as you are not selling a perfect product there will be sales objections, so get used to them.

The best way to handle objections is to follow a process AND to have trained your mind to reframe objections automatically by systematic practice.

The questions is, how good are you at answering objections? Do you create a conversation, or do you create a verbal wrestling match?

I cover answering sales objections in my book Overcoming Sales Objections, with a lot of emphasis on training your mind to automatically generate responses to objections.

The following article deals more with A process for handling objections.

Answering Objections–Gracious Conversation, or Verbal Wrestling Match?