There is little doubt that persuasion is one of the cornerstones of effective selling.
How much time has your company spent teaching you powerful persuasion language and techniques ?
Many think it’s an innate skill you are born with, “the gift of the gab”, well I know it can be learned.
My belief is that power persuasion is not only based on clever use of language but on aligning what you say with the person you are trying to persuade. Sure there are plenty of tactics and language patterns that work on the herd but they will only take you so far. Ultimately every sale is made to an individual or a group of individuals and you’ll persuade them optimally if you know there wants and values and thought patterns and aim your persuasion at those.
You can read more about it HERE.