Covert Persuasion – Rapport Building

Building Rapport is a critical covert persuasion tactic. “Hold on”, some of you may be saying, “how is it covert ?”, well it is if you are doing it right. The old way of building rapport was about starting up a conversation with a prospect and looking for similarites between the two of you. Reasonable…

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Subliminal Persuasion

There are many aspects to subliminal persuasion. It’s not just what you say but how you say it ? It’s what you do and your attitude. It’s how you dress. I found a neat little article today titled “The Subtle Secrets of Subliminal Persuasion“ A few interesting ideas are there for you to note. You…

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Covert Persuasion – Confidence

All the covert persuasion techniques in the world and all the best intentions / goals won’t get you anywhere if you are not confident, looking after yourself and having fun. As Dale Carnegie said “People rarely succeed unless they have fun in what they are doing.” Your sense of self and your personal happiness come first.…

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Covert Persuasion – Presuppositions for Linking Ideas

Another way to use the covert persuasion effect of linguistic presuppositions is to link certain ideas ususally an outcome is linked to a cause. Here are some examples. Idea1 = nice, slim, sexy body, drawing the attraction of members of the opposite sex Idea2 = daily exercise Sentence: What will give you an incredibly slim…

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Covert Persuasion on the Edge of Your seat

Part of covert persuasion is gaining rapport by showing respect for your prospect. So when they talk you pay attention, with bated breath, to EVERY word they have to say. This undivided, riveted attention gives the prospect the recognition that evryone craves and they will look for ways to reciprocate. It’s the power of listening…

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Covert Persuasion – Mind Games

Like to play a covert persuasion experiment with me to demonstrate how influence principles work ? I want you to participate in a decision making game that comes from Kahneman & Tversky (1984). Simply read this scenario and write down the answers before going through the evaluation of the influence principles involved. Don’t spend too…

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Covert Persuasion – Presuppositions with Cleft Sentences

Remember I wrote before about the covert persuasion power of presuppositions. Presuppositions are the things that you assume to be true in order to make sense of a sentence. And if you word your statements well people will unknowingly start to believe all sots of things. OK, what is a cleft sentence ? Cleft sentences…

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Covert Persuasion – Control Your Prospect’s Mood

Covert Persuasion sutre but how can I control my prospect’s mood ? Have you ever heard of the term “Stimulus – Response” ? Remember the old Pavlov’s dog experiment. Ring a bell while you feed a dog. After a while you just ring the bell and the dog salivates. Well, people work the same way.…

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Covert Persuasion – Fascination

In terms of covert persuasion it is undeniable that you need to get a prospects attention in order to persuade them. In this world where we are all bombarded by information it is getting harder and harder to get the attention of our prospective customers. Not only do they have more options to choose from…

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Covert Persuasion – Empathy

This is a suprisiningly powerful covert persuasion technique. You may be surprised at this but the ability to empathize is critical. If your prospect does not see you as sincerely caring your persuasion attempts are likely to fail. Zig Ziglar said it well, “They don’t care what you know until they know tht you care.”…

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