Sales Coaching and Language

I could not do sales coaching without an obsession about words and how they affect people. Napoleon said, “We rule men with words”. “The pen is mightier than the sword. ” Without knowing the force of words, it is impossible to know men.- Confucius Words are the most powerful drug used by mankind – Rudyard…

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Covert Persuasion, Because..

Did you know that ….”BECAUSE”…. is a very powerful word in covert persuasion ? An experiment by Harvard social psychologist Ellen Langer proved the point. A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like…

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Can Subliminal Persuasion Work

I write about subliminal persuasion or covert persuasion here on just about a daily basis but does it really work. There have been many experiments done to test theories of persuasion over the years. I have no doubt that people can be influenced subliminally (covertly) but maybe you need some proof ? Ran across a…

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Covert Persuasion – Hypnotic Selling

On this blog I have referred you to quite a few videos on presuppositions. Presuppositions are a form of covert persuasion that comes from hypnosis and they are quite powerful. They are not, however, the only hypnotic persuasion techniques that you can use. When I talk about hypnotic selling do I mean I want you…

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Subliminal Persuasion – Interesting Techniques

A master persuader has the ability to communicate with a person’s unconscious mind while simultaneously communicating with their conscious mind. This is subliminal persuasion or covert persuasion and indicates that someone has really mastered the art of communication and influence.   It’s not about using force to get someone to act a certain way or…

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Covert Persuasion and Power Words

In terms of covert persuasion “Power Words” turn normal language into persuasive language. There are several posts on this blog that refer to Presuppositions and how their improve your persuasive ability.Presuppositions are an example of hypnotic language.There are many types of presuppositions. And that makes them not so easy to learn and use. In this post…

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Covert Persuasion – Cue Words

“Repetitive Cue Words.” as presuppositions are a useful covert persuasion technique. Words like “too,” “again,” “back,” “also,” and “either” seem simle and lacking in power but don’t be fooled. These words allow you to refer to another idea as a given whether they have been stated before or not. For example, I heard that exercise…

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Covert Persuasion and Voice Inflection

Not people many know that just the tone of your voice can be a covert persuasion instrument. Ever heard the expression, “it’s not what you say but how you say it ” ? Well, it’s true. Remember the old Benny Hill sketch when a couple are in a passionate embrace, apparently filming a movie ?…

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Presuppositions – More Comparatives

As I’ve said before few things are as powerful in covert persuasion as presuppositions. So, what’s a comparative : Take two things, and find something about them that is similar. I am as tall as my brother. It is as cold in Alaska as it is in Hokkaido. It is as hot in Arizona as…

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Subliminal Persuasion

I noted an interesting article on subliminal persuasion. Here’s an excerpt from the article   “What is subliminal persuasion? The word subliminal means below consciousness.   So, subliminal persuasion is simply influencing people at a level below their conscious recognition. It is influencing people with more than just words. It is the power of what…

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