There is a tendency amongst sales people to discount to get the order.
I understand that, I have done it myself.
Here’s the thing.
One of the most important items about getting higher sale prices is Congruence.
Congruence is that thing that happens when you really believe what you are saying.
And that belief reflects in your actions and tone.
People can sense your conviction.
When you state the price of your product your underlying attitude, and tone of voice reflects whether YOU believe the product is worth that much.
And that’s not all that reflects your belief about the value of your product.
The video below from Mark Hunter (The Sales Hunter) talks about another thing that can give your profit away.