First impression count when you are selling, especially face-to-face.
Have you ever heard the saying, “you never get a second chance to make a good first impression”?
There are many things that start your prospect making decisions about you: your ability, your efficiency, your motives, your reliability before you even say a word.
Were you on time for the appointment?
Did you remember the prospect’s name and title?
How was your handshake?
And how well were you dressed?
Really, people pay attention to that.
Yes, “clothes don’t make the man” but they have a lot to do with first impressions
The article “Your First Sales Statement Has No Words” gives a good rundown on the rules of attire.
You can read the article here