Ever thought of primary school grammar and how it relates to covert persuasion ?
As sales people, language is the major tool we have to work with so it pays to use it artfully.
Aftre all as Napoleon said, ” We rule men with words”.
Likewise I’m sure you’ve heard the expression,
“The pen is mightier than the sword. ”
So, if language is so important in our quest to influence people how much attention did you pay to your English grammar lessons in your pre high school years?
You see verb tenses (or as one NLP trainer likes to call them “verb relaxes”, because there’s no point getting tense over verbs) are a very powerful tool we can use to influence people.
One of the ways you can use verb tenses is to move an objection into the past….
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