Category Archives: covert persuasion

Covert Persuasion – Presuppositions with Cleft Sentences

Remember I wrote before about the covert persuasion power of presuppositions. Presuppositions are the things that you assume to be true in order to make sense of a sentence. And if you word your statements well people will unknowingly start to believe all sots of things. OK, what is a cleft sentence ? Cleft sentences…

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Covert Persuasion – Control Your Prospect’s Mood

Covert Persuasion sutre but how can I control my prospect’s mood ? Have you ever heard of the term “Stimulus – Response” ? Remember the old Pavlov’s dog experiment. Ring a bell while you feed a dog. After a while you just ring the bell and the dog salivates. Well, people work the same way.…

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Covert Persuasion – Fascination

In terms of covert persuasion it is undeniable that you need to get a prospects attention in order to persuade them. In this world where we are all bombarded by information it is getting harder and harder to get the attention of our prospective customers. Not only do they have more options to choose from…

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Covert Persuasion – Empathy

This is a suprisiningly powerful covert persuasion technique. You may be surprised at this but the ability to empathize is critical. If your prospect does not see you as sincerely caring your persuasion attempts are likely to fail. Zig Ziglar said it well, “They don’t care what you know until they know tht you care.”…

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Covert Persuasion – Metaphors

  Covert Persuasion can exist on many levels.   What I’m about to cover may seem a bit “out there” so please stay with me.   Think of it this way, imagine each of us is living inside our own movie and we are trying to influence the people around us to play the roles…

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Covert Persuasion – Subordinate Clauses

Consider the difference between the following two sentences: If I go to the store tonight, I’ll buy some apples. And When I go to the store tonight, I’ll buy some apples In the first sentence, the “buying apples” part is dependent upon “going to the store,” but the “going to the store” part is not…

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Covert Persuasion – How You Say It, Intonation

In terms of persuasion it is not always about WHAT you say, especially when we are talking about covert persuasion. How you say something can have quite a bit of impact too. Think about the intonation we use in uttering a sentence. Basically, we have three choices. As we say something we can finish the…

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Covert Persuasion – Give Respect to Gain Influence

When you show genuine respect for your prospect you will be received more openly and with a less cynical belief about your intentions. Why ? Because you are giving a person respect and almost all of us crave respect. How do you show respect ? Be on time for your appointment. Be dressed appropriately. Be…

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Covert Persuasion – Getting on their Side

One of the best ways to build a relationship with your prospect and invoke covert persuasion is to unite with them against a common enemy. This might be uniting in your prospect’s dislike for the IRS. What other sorts of common enemies might you have with your prospect. ? How about rising costs ? Competition ?…

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Covert Persuasion with More Simple Presuppositions

p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; font: 10.0px Verdana} span.s1 {font: 10.0px ‘Lucida Grande’} Continuing the series of videos on covert persuasion with linguistic presuppositions we come across quantifiers. If I say to you, “salespeople should practice handling objections” You may take that on board or not. What if I say, “75% of the most…

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