Category Archives: covert persuasion

Covert Persuasion – Linking into Their Life Purpose

The best covert persuasion is the one that aligns with the person you are trying to persuade. One of the things that has been noticed about people is that they tend to have a certain general life purpose. What do I mean by Life Purpose ? Most of us have a path in life or…

Continue Reading →

Covert Persuasion – Presuppositions by the Numbers

Today’s covert persuasion pattern is Ordinal Numbers. Ordinal numbers are first, second, third, etc, as well as words like next, or another. They are used to create a sequential list, either of things, or of events in time. They work like, “When I go to dinner, I will eat chicken,” the “going to dinner” is…

Continue Reading →

Covert Persuasion – How You Say It

Covert Persuasion is not just about what you say but how you say it. I remember when I was a young aspiring footballer. I had been overlooked for a rep team and was somewhat annoyed becasue I thought I had outperformed some of those selected in the rep team. I spoke to a senior coach…

Continue Reading →

Covert Persuasion – More Presuppositions

One covert persuasion tecniques is to use time to help you influence and sell. After all time is not something concrete, you cannot put it in a wheel barrow and we all know it can move fast (at an exciting game) or slow (when you are waiting for food when you are really hungry). Future…

Continue Reading →

Covert Persuasion and Good Ole Fashioned Determination

Let’s not overlook a covert persuasion tactic that not only influences us but also affects how we are perceived by our prospects. What about Determination ? Sometimes all the ability in the world, the right attitude and a good product is not enough. Sometimes you just have to tough it out. Be determined. Go after…

Continue Reading →

Covert Persuasion – Stressing something to Hide something else

In terms of covert persuasion it’s amazing the results you can get from applying a few simple techniques. You note what I just did ?  A little bit of sales coaching here. Take your idea and place a commentary adjective in front of it, and simply say the sentence. When you combine a commentary adjective,…

Continue Reading →

Covert Persuasion – Rapport Building

Building Rapport is a critical covert persuasion tactic. “Hold on”, some of you may be saying, “how is it covert ?”, well it is if you are doing it right. The old way of building rapport was about starting up a conversation with a prospect and looking for similarites between the two of you. Reasonable…

Continue Reading →

Covert Persuasion – Presuppositions for Linking Ideas

Another way to use the covert persuasion effect of linguistic presuppositions is to link certain ideas ususally an outcome is linked to a cause. Here are some examples. Idea1 = nice, slim, sexy body, drawing the attraction of members of the opposite sex Idea2 = daily exercise Sentence: What will give you an incredibly slim…

Continue Reading →

Covert Persuasion on the Edge of Your seat

Part of covert persuasion is gaining rapport by showing respect for your prospect. So when they talk you pay attention, with bated breath, to EVERY word they have to say. This undivided, riveted attention gives the prospect the recognition that evryone craves and they will look for ways to reciprocate. It’s the power of listening…

Continue Reading →

Covert Persuasion – Mind Games

Like to play a covert persuasion experiment with me to demonstrate how influence principles work ? I want you to participate in a decision making game that comes from Kahneman & Tversky (1984). Simply read this scenario and write down the answers before going through the evaluation of the influence principles involved. Don’t spend too…

Continue Reading →

Page 3 of 5