Category Archives: covert persuasion

Covert Persuasion – The Convincer

Here’s a story about covert persuasion. An acquaintance of mine was to make a presentation to an out of town buyer for a major printing job. The buyer was well known as a tough nut. When he picked the buyer up from the airport the buyer asked for a few minutes to pick up some…

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Covert Persuasion, Because..

Did you know that ….”BECAUSE”…. is a very powerful word in covert persuasion ? An experiment by Harvard social psychologist Ellen Langer proved the point. A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like…

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Covert Persuasion – Hypnotic Selling

On this blog I have referred you to quite a few videos on presuppositions. Presuppositions are a form of covert persuasion that comes from hypnosis and they are quite powerful. They are not, however, the only hypnotic persuasion techniques that you can use. When I talk about hypnotic selling do I mean I want you…

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Covert Persuasion and Power Words

In terms of covert persuasion “Power Words” turn normal language into persuasive language. There are several posts on this blog that refer to Presuppositions and how their improve your persuasive ability.Presuppositions are an example of hypnotic language.There are many types of presuppositions. And that makes them not so easy to learn and use. In this post…

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Covert Persuasion – Cue Words

“Repetitive Cue Words.” as presuppositions are a useful covert persuasion technique. Words like “too,” “again,” “back,” “also,” and “either” seem simle and lacking in power but don’t be fooled. These words allow you to refer to another idea as a given whether they have been stated before or not. For example, I heard that exercise…

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Covert Persuasion and Voice Inflection

Not people many know that just the tone of your voice can be a covert persuasion instrument. Ever heard the expression, “it’s not what you say but how you say it ” ? Well, it’s true. Remember the old Benny Hill sketch when a couple are in a passionate embrace, apparently filming a movie ?…

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Presuppositions – More Comparatives

As I’ve said before few things are as powerful in covert persuasion as presuppositions. So, what’s a comparative : Take two things, and find something about them that is similar. I am as tall as my brother. It is as cold in Alaska as it is in Hokkaido. It is as hot in Arizona as…

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Covert Persuasion – Hypnotic Techniques

In terms of covert persuasion hypnotic techniques can be very effective and are not as hard to learn and use as you might imagine. The videos posted elsewhere on the blog about “presuppositions in language” are a good example. The video below gives a definition of trance and how you can use it with people…

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Covert Persuasion – presuppositions of comparison

Today’s covert persuasion pattern from George Hutton is the comparative structure. First, a little bit about comparatives. These are simply adjectives with the –er suffix attached to them. Higher, taller, fatter, bigger, longer, etc. Or with irregular adjectives (e.g. adjectives with more than two syllables) you simple put “more” in front of them. More beautiful,…

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Covert Persuasion – Influence Principles

The thing about covert persuasion is that it can be aimed directly at the person in front of you tailored for them based on something you have learned about them or it can be a generic pattern of influence that affects almost every one of us. Robert Cialdini wrote a book called “Influence, The Psychology…

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