Category Archives: covert persuasion

First Impressions

First impression count when you are selling, especially face-to-face. Have you ever heard the saying, “you never get a second chance to make a good first impression”? There are many things that start your prospect making decisions about you: your ability, your efficiency, your motives, your reliability before you even say a word. Were you…

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Covert Persuasion – First Impressions

Few things will improve your persuasion results more than creating a favourable first impression and surprisingly most of this is covert persuasion. “A positive first impression starts the relationship on the right foot, while a poor one is often impossible to overcome.” Whilst I believe that most of a positive first impression is created by…

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Covert Persuasion and Elementary School

Ever thought of primary school grammar and how it relates to covert persuasion ? As sales people, language is the major tool we have to work with so it pays to use it artfully. Aftre all as Napoleon said, ” We rule men with words”. Likewise I’m sure you’ve heard the expression, “The pen is…

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Covert Persuasion – Values

We all seek to meet our values and express some of these in what we buy. Our values present as the criteria on which we base our decision. We can use this as a covert persuasion tactic. How would you like to know within the first three minutes of every interview exactly what your client…

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Covert Persuasion – Self Confidence

Believe it or not one of the most important covert persuasion principles is self confidence. I have always noted throughout my sales career that when I’m full of confidence I get better results. In fact,  I had a little practice that whenever I landed a big sale I would immediately go and try to close…

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Covert Persuasion – Responsive Customers

One way it can be apparent whether your covert persuasion is working for you or against you is to notice how responsive your customers are.    Do you find yourself wondering if your prospect is from another planet? Or maybe they speak a foreign language or something ?   Imagine trying to make a sales…

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Covert Persuasion – 10 Top Rapport Tips

While it may not be considered by many to be a covert persuasion tactic rapport is certainly helpful, if not necessary, to persuasion and the best way to do rapport is covertly. “Rapport is far more than just talking about the same football club or discussing your client’s children. It is a deeper integration with…

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Covert Persuasion and Expectations

Ever heard of the expression “You get what you expect?” It’s a fact supported by a persuasion law known as expectation and it is a genuine covert persuasion tactic. What expectations do you create as you present your offer ? Would your prospects think you are successful, organised, thorough, switched on ? How do you…

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Covert Persuasion and Sales Psychology

I’m not sure if this really classifies as covert persuasion but it’s ceratinly about the psychology of selling. You see as a salesperson it’s your job to meet people, get them comfotable enough to talk to you, then introduce a product or a concept they do not know and then help them convince themselves that…

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Covert Persuasion and Contrast

Here’s a covert persuasion tip, “Create Contrast” by Kevin Hogan When two people, things, or places that are relatively different from each other are placed next to each other we see them as very different, and it is easier to distinguish which one we want more. The question becomes “which” not “whether or not to.”…

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