To me Rapport is critical in sales.
It’s what turns brief meetings into long fruitful dialogues.
My sales career was doing quite well but once I learned about Rapport building it skyrocketed.
You see if you don’t know how to build rapport the only people you’ll sell to are those that you just naturally get along with.
People buy from people they trust and they trust people they like and people usually like people who are like them.
This is the essence of building rapport.
The following video from Jill Konrath talks about one method of building rapport with your prospects.